38. Knitting Passion Into Business: Building A British Fashion Brand

Join Amy in this inspiring episode of the Really Good Conversations as she chats with British knitwear designer Genevieve Sweeney.

Genevieve shares how her passion for knitting began at age five, her mission to preserve UK manufacturing, and the challenges of balancing a family and growing business.

Learn about her commitment to craftsmanship, creating ethical collections, and the lessons she's learned from grassroots growth to building a thriving brand.

We discuss:

Genevieve's passion for knitting and interest in preserving a dying craftsmanship
How her experiences working with global fashion brands inspired her to do things differently
Staying true to her own values; even when it means going against industry norms
Why sustainability and ethical production are central to Genevieve’s business model
Balancing a young family whilst building a business
The future of knitwear production and how she strives to make a positive impact

A must listen for anyone passionate about sustainability, creativity and small business innovation.